Doe Deere Named One of the Top Inspiring Female Entrepreneurs

Doe Deere of Lime Crime, has been given the honor of being named one of the Top Inspiring Female Entrepreneurs by Self-Made magazine. The artist spoke about the honor and Lime Crime with Stephanie Janetos of

She told Janetos that she had always loved the arts and color as a child. She claims to love working with color so much it feels like “cheating” at being adult. Doe’s first experiment with makeup was at a slumber party at nine years-old, when she applied it to hers and her friend’s. She described her lines of makeup as “crooked” and insists that she couldn’t apply makeup well until she was in her 20s. She began her “experiments” with makeup online in 2006 and received quick attention from the online community. She says that she brought the fun of her experiments into her Lime Crime line, when she established it in 2008.

The name “Lime Crime” was a victim of the age of silly online handles. She says she came up with the name in 2004 because “lime” was her favorite color and “crime” rhymed with it. The bold name has since come to symbolize her bold and unorthodox attitude toward fashion. She loves the feedback of having an online store, but the internet has a downside. She has had to deal with hate and misinformation, which she chooses to ignore, rather than letting it get to her.

When asked about being named as one of the Top Inspiring Women Entrepreneurs, alongside the likes of Suze Orman and Arianna Huffington, she says that finding herself on the cover was a surreal experience and that it felt “good to be recognized.” She hopes to represent the title well.

Doe Deere is a Russian native that was raised in dynamic New York City. She launched her business, Lime Crime, in 2008 because she wasn’t satisfied with the cosmetic colors she was finding and wanted to match them to her fashions. In 2009, her first product, Unicorn Lipsticks, launched successfully. She has since introduced many products with the same colorful pop her lipsticks are well known for.

She feels it is important to have ethical products, so her cosmetics are cruelty-free and vegan. She oversees her products directly and calls her fans, Unicorns, which she claims are her greatest inspiration. Doe encourages other women to be entrepreneurs and to follow their dreams.

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