Herbalife Nutrition Uses Artificial Intelligence To Improve Experience For Customers And Distributors

More and more it seems that when individuals hear words like ‘artificial intelligence’ their thoughts do not turn to science fiction movies or any other types of fantasy. In today’s world, artificial intelligence can refer to a number of routine things including the consumption of information, modes of transportation, and the purchase of products.


A study performed by PricewaterhouseCoopers in 2017 revealed that 72 percent of leaders of corporate entities feel that they receive a leg up on the competition through the use of AI technology. A similar survey, this time involving CEOS of fortune 500 companies, showed that more than half of them believe that the use of AI is an important part of their company’s future.


Consumers are also taking notice of the potential benefits that AI provides and 56% believe that technology holds to key to many of the complex problems facing society.


Herbalife nutrition has paid close attention to the voice of their customers and has used this feedback to facilitate improvements within their system that provides customers with a more pleasant and beneficial overall experience.


Herbalife has made use of devices that perform similarly to Amazon’s Alexa and Google Home to provide customers with virtual personal assistants that possess naturally sounding voices and a means for interacting with the technology that affects their lives on a daily basis in a more intuitive manner.


The human element will be a constant part of the process with Herbalife Nutrition and this is a fact the company wishes to make clear to the many customers and distributors that appreciate their personalized customer service. The company has stated that its goal is to pair the efforts of distributors with current technology to increase the benefits gained by their efforts.


Herbalife Nutrition will also focus future efforts on obtaining digital tools that will enhance the customer experience while increasing the retention, productivity, and efficiency for distributors.


About Herbalife Nutrition

Herbalife is a multi-level marketing company that sells and distributes supplements to support nutrition, weight management, and athletic performance in the global marketplace. The company’s foundation was built in 1980 when founder Mark Hughes took to the streets with his car and sold the company’s original product for weight management from the trunk.

The company was identified as the fastest growing company in America in 1985 when sales growth exploded from an annual of $386 thousand to $423 million during the first five years of the company’s existence.



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