Jason Hope Shines Light Into The Growth And Benefits Of Internet Of Things

Many people appreciate the relevance of technology and the development of different technologies. New trends in technology have seen the development of internet of things take another step. According to Jason Hope, this is the future and will possibly define the future of technology. Internet of things has taken shape as a trend that will make life better and offer humans a chance to think deeper about their environments.

Being able to control the environment easily is something that will help people to change their lives and explore different areas. Jason Hope has explored various types of technologies and as an entrepreneur technologist, he has come across many aspects of technology that few people ever think about.

Through internet of things, controlling appliances like refrigerators will be an easy task and this can be done remotely. Internet of things allows the interconnection of devices and gadgets like a car being connected to a mobile phone to communicate some data and issue some commands. Most homes now have advanced security and control systems where one can control things like lighting remotely through a, mobile device.

Opportunities to inspire growth
Jason Hope has been offering the young and ambitious opportunities to build their ideas into successful businesses. As an entrepreneur who built his career over many years, he would also like to inspire the growth of other young individuals. He runs an incubation facility that also allows young entrepreneurs to get funding for their projects.

Supporting technology
Another area Jason Hope has been actively involved is technology. His company offers the design and development of websites, mobile and web applications, desktop apps and software for various uses. He is an entrepreneur who has based his business in technology and reviewing new trends in technology as well as the development of entrepreneurship.

Learn more about Jason Hope: http://jasonhope.com/philanthropy/

To Promote Dog Food Beneful, Purina Thinks Outside The Box

Convincing consumers to purchase a specific brand of dog food is never an easy task. You can discuss nutrition and Purina’s Beneful on amazon is well-known for its healthy ingredients. But study after study shows that when consumers are standing in the dog aisle of their local grocery style, the decision about which brand to but often involves which brand name is the most familiar and comforting.

Building that brand name in the customer’s mind is behind a series of stunts Purina has staged over the years as a way to build name recognition. The events might sound silly, but they’re all designed to grab a lot of public attention and reinforce the Beneful name in the mind of customers.

In 2011, Beneful released a series of posters that emitted a faint smell that was designed to attract dogs when they posted in public areas such as parks and rail stations. That stunt was followed by television ads that aired in Europe which included a high-pitched sound that only dogs could hear. The commercials couldn’t air in some countries (including the United States) because of restrictions against “hidden” audio signals.

In 2012, the company debuted large, interactive billboards in New York City that allowed passing people to play “fetch” with a dog inside the billboard. That campaign was successful enough that the billboards have since been rolled out in a dozen other cities in the United States, including Chicago, Atlanta, Boston and Los Angeles. The billboards also won an industry award for the year’s most inventive outdoor display.

Another popular promotional idea was the Beneful Dream Dog Park contest. In 2013, the company announced a program which would award $500,000 in prize money to build dream dog parks in the United States. More than 1,000 entries were received from around the country. About a dozen awards were given out and new dog parks built in eight states. Each had prominent signage mentioning the Beneful link and the people who had sent in the successful entries also won prizes that included a selection of Beneful products.

The result of all of this unusual promotion is that Beneful is now one of the largest selling dog food brands in the world. The Beneful line of products also continues to expand. Originally Beneful was a series of dry or wet dog foods along with some dog snacks. The company has now introduced a line of foods that use soy instead of meat products, as well as a new line of prepared dog foods that come in a special package that can also serve as a container.