The globe has been witnessing an upward trend in the entertainment and music sector. This fact has tremendously influenced the level of competition as well as the revenue that the industry raises. For instance, in 2016, the music and entertainment industry had $17.2 billion as part of their income. These improvements in the sector have originated from the hard work from the only female who is an great entrepreneur, talent producer and a manager, Desiree Perez.Desiree Perez has been the Chief Operational Officer of the Roc Nation since 2009.
As one of the key individuals in the management, Perez has played a significant role to ensure that the value of the company does not reduce. She is charged with the responsibility of supporting the artists and talented individuals in achieving their desires in life through her exceptional negotiation skills. For instance, she has been the force behind the transformation of Jay Z from being a mere musician to a business mogul. Similarly, in 2008, she negotiated a $25million deal with Samsung to promote Rihanna’s Anti tour. This agreement later translated to Rihanna being a Super Star. Desiree Perez was the mediator who engineered the signing of $150 million contracts between Roc Nation and Live Nation to promote a career in entertainment and music industry.
Desiree Perez has driven Roc Nation to the status of the world’s number one entertainment company with stars like Rihanna, Shakira, Meek Mill, J. Cole, and Big Sean.Since 2008 when she joined Roc Nation company, Perez has always been a critical part of the decision making, high-pressure negotiations (including those in sports), and success of the business through her charisma, confidence and practical nature. She is also part of the dominant Hora Circle of Influence in music and entertainment industry. Desiree Perez is one of the most exceptional negotiators the universe has ever had. She believes in the success of other individuals as she is done in hers.