Lori Senecal: Influencer on the Prowl

Influence is the ability or quality of being able to affect others development or behavior. Many things seek to influence us throughout the days of our lives. Sometime this is subtle other times it is blatant, but it is always there. There is in fact, an art to influencing and there are those who have indeed mastered it. This people are good at what you call advertisement and that is what Lori Senecal is, very good at advertising. Check out Ideamensch to see more.


Lori Senecal is the global CEO of CP+B a company that works alongside brands to market them and come up with new ways to advertise. Lori has an extensive background in this field with many different companies. In her former role as global chairman and CEO of KBS she led the company from a 250-person agency to an over 900-person worldwide success. Even before this she had acclaim as the President of McCann Erickson. Its safe to say this is one woman who knows how to do her job. Its no wonder she is known for her extensive industry knowledge on marketing and advertisement. Lori Senecal has worked with brands like Coca-Cola and Xbox on advertising campaigns to great outcomes.


The origin story of how Lori came to understand marketing may seem to come from a strange place and experience in her life. She was a high school and college gymnastics coach and that’s what taught her leadership skills. According to Lori the aspect of gymnastics being both a team and singles sport taught her many leadership abilities. She learned to express without being to critical. She correlates those experiences as a couch to her ability to be a marketing genius because her vision was to create plans others could connect to and follow and that is actually what advertisement is in a nutshell.


Lori Senecal attributes her success to her coaching years, as it gave her the power to shutout doubt. Parents and role models are also something she is grateful for and she gives the credit for helping her reach this height. Lori Senecal and her creative mind are now on the prowl for new ways to mix marketing and technology through the internet. If the past is any implication of how this will turn out for her, then we all can rest assured that we will see new seductive commercials drummed up by her.



See more: http://www.gcreport.com/curious-storied-career-lori-senecal-global-ceo/

Alexandre Gama Has No Competition In Brazil

Alexandre Gama is one of a kind marketer, publicist film producer, and businessman. He is a native to Rio de Janeiro and one of the most popular businessmen in Brazil. He also has international notoriety due to his past projects.

Taking a look at his early career, Alexandre Gama became a copywriter right after leaving university. His work soon became recognized as a work of art, and he worked his way up to higher paying gigs.

After having so much success in the writing business, he decided to start his own marketing agency called Neogama. This company grew to one of the most popular agencies in the country. He eventually merged his agency with a Britsh firm called BBH. The team went on to produce some of the best advertisement campaigns in Brazillian history.

One of his most popular advertisements was for Johnny Walker liquor. The “Giant Rock” series of advertisements had grown so popular that is had received multiple awards.