Doe Deere Named One of the Top Inspiring Female Entrepreneurs

Doe Deere of Lime Crime, has been given the honor of being named one of the Top Inspiring Female Entrepreneurs by Self-Made magazine. The artist spoke about the honor and Lime Crime with Stephanie Janetos of

She told Janetos that she had always loved the arts and color as a child. She claims to love working with color so much it feels like “cheating” at being adult. Doe’s first experiment with makeup was at a slumber party at nine years-old, when she applied it to hers and her friend’s. She described her lines of makeup as “crooked” and insists that she couldn’t apply makeup well until she was in her 20s. She began her “experiments” with makeup online in 2006 and received quick attention from the online community. She says that she brought the fun of her experiments into her Lime Crime line, when she established it in 2008.

The name “Lime Crime” was a victim of the age of silly online handles. She says she came up with the name in 2004 because “lime” was her favorite color and “crime” rhymed with it. The bold name has since come to symbolize her bold and unorthodox attitude toward fashion. She loves the feedback of having an online store, but the internet has a downside. She has had to deal with hate and misinformation, which she chooses to ignore, rather than letting it get to her.

When asked about being named as one of the Top Inspiring Women Entrepreneurs, alongside the likes of Suze Orman and Arianna Huffington, she says that finding herself on the cover was a surreal experience and that it felt “good to be recognized.” She hopes to represent the title well.

Doe Deere is a Russian native that was raised in dynamic New York City. She launched her business, Lime Crime, in 2008 because she wasn’t satisfied with the cosmetic colors she was finding and wanted to match them to her fashions. In 2009, her first product, Unicorn Lipsticks, launched successfully. She has since introduced many products with the same colorful pop her lipsticks are well known for.

She feels it is important to have ethical products, so her cosmetics are cruelty-free and vegan. She oversees her products directly and calls her fans, Unicorns, which she claims are her greatest inspiration. Doe encourages other women to be entrepreneurs and to follow their dreams.

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Doe Deere, Founder and CEO of Lime Crime Cosmetics


Doe Deere is a Russian-born, New York raised female entrepreneur and is Founder and CEO of Lime Crime Cosmetics. Some may know her as the self-crowned Unicorn Queen. She is in charge of Creative Development, Product Development, and Online Marketing. Doe had always loved colorful fashions and wanted her own fashion design firm. College was necessary to gain the skills for this dream, so Doe attended the Fashion Institute of Technology in New York City.

After College, Doe worked on developing her own line of colorful clothing. Her success in the fashion world was not as great as she had planned. She then started a rock band, where she met Mark, now her husband, President of Lime Crime Cosmetics, and Doe’s best friend. The rock band didn’t work out as well as they had hoped. It took long, tiring, days of work, trials and errors, and learning a lot of internet techniques. Lime Crime Cosmetics was officially introduced to the marketplace in 2008.

Lime Crime gets its name from Doe’s favorite color and her wish to develop animal free, criminally vivid colors for lipsticks, eye shadows, and nail polishes. When Doe develops new products she is always hands-on with the chemists at her lab. Doe Deere requires that she be the first to try the product, before it goes into full production. This testing is to make sure new products measure up to Lime Crime Cosmetics’ expectation of quality and vibrant colors.

Doe Deere is also a pioneer of “on-lip” swatches for e-commerce sales. This color swatch lets you buy lipsticks, eye shadows, lipsticks, or other make-ups online and
get the color wanted, with no color uh-ohs. Most other cosmetic sellers now offer color swatches for their products.

Lime Crime’s newest generation of metallic eye shadows is Superfoils, a water-activated, foiled eye shadow. A dab of water added to the
formulated eye shadow turns it into liquid foil. This magical Superfoil shadow offers an array of two-shade sets, each with a story of its own. This new addition to Doe’s Lime Crime family will be available as of June 21, 2016.

Doe Deere is a champion of entrepreneurial women and female business owners. She enjoys mentoring hopeful entrepreneurs. Doe is glad to give advice through her instagram.

Doe Deere’s Fashion Favorite Rules and Non Rules

Doe Deere is a beauty entrepreneur who has made a name for herself with her colorful line of cosmetics, Lime Crime, and a bold feeling for fashion that makes her a truly one of a kind voice in the beauty world. Part of the appeal of the Lime Crime line is the outrageous way the line uses color. This is beauty that is bold and uncompromising, just like Deere herself.

In her own life and her own style of dress, Deere loves to play with the rules dictated by the old school fashion world. Here are a few of the rules she loves to break.

1. Don’t Combine Patterns.
In Deere’s world, patterns are made to be put together in unorthodox ways, as long as there is some kind of overall link in the patterns, like a consistent shape (plaid or diamonds) or a color (shades of blue) that links them all together. Mixing patterns can actually be a fun way to step up a look that’s gotten stodgey.

2. Don’t Wear Bold Colors with Unnaturally Tinted Hair.
Deere is a woman who’s been known to wear unusual colors like blue, purple or hot pink in her hair tints. For her, wearing neutrals to play up bold hair color can work sometimes, but it isn’t a hard and fast rule. Why not wear hot pink clothes to go with purple hair? In her view, if it works, wear it.

3. Don’t Wear Socks With Sandals.
This old-fashioned rule came from somewhere, but Deere loves to play with this rule too. She wears fuzzy plaid socks with open toed sandals to play off the look of a flared skirt and sandals, all the while keeping those colors coordinated. This can be a fun play on a school girl look that’s actually a bit sexy.

4. Don’t Wear Bold Eye and Lip Makeup Together.
This rule came from somewhere from someone who didn’t like women playing up more than just their lips or eyes. In Deere’s view, people can actually focus on both features if they are made up beautifully, so why not just do it?

Yes, fashion rules are meant to be broken, beautifully. Just ask Doe Deere, fashion’s most engaging rule breaker.

Follow Doe Deere on Twitter