Having only been recently invited to the Lime Crime party, I walked in apprehensive. As I tiptoed around the Lime Crime website I was pleasantly surprised to find bold, bright, brilliant, and cruelty free color pallets and lips sticks that at first glance appear to be only for the young and less than conservative. But, upon further investigation I realize it is a powerful and self aware brand that offers a full supply of make-up to those who already know they have permission to be themselves and courage to those of us who aren’t quite sure yet.
If I were make-up, I’d want to be Lime Crime. As the world moves toward veganism and protecting the environment, Ms. Deere makes it look easy and cool. Certified by Leaping Bunny, Lime Crime appeals to the masses. Although, Ms. Deere is fascinated by generation Z because they grew up on line just like her company, this generation X’er does not feel left out. There are color pallets and lipsticks that will appeal to generations X and Y as well. And, because protecting sensitive skin is an issue for most women, I am happy to know Ms. Deere tests all her make-up on herself and her staff before releasing it for sale.
This young successful entrepreneur has built a thriving sustainable cosmetics company with a conscience. When asked about her most satisfying moment in business, Ms. Deere told reporters, her most satisfying moment was when she began making enough money to donate to her favorite charities. How perfect is that? A company you can believe in and trust to not only help you be your best self but one who also finds pleasure in donating to charities saving the lives of abandoned animals like Bide-A-Wee animal shelter and Adopt NY. She also gives to HOLA for Kids in LA, Sanctuary for Families and Red Cross. It is rare for a company to look forward to making enough money to fulfill the goal of giving to charity. A smart company saves its profit for a rainy day or in case the bottom falls out. Not Ms. Deere. She is a unicorn in that regard as well.
Born in Russia, Ms. Deer immigrated to the U.S. when she was 18. She attended the Fashion Institute of technology in New York City for a short time. She dropped out of school to start Lime Crime, a fashion DIY company on Ebay in 2004. Even then, the clothes she modeled and sold were bright and vibrant. Because she could not find make-up to match the clothes she presented to her customer, she decided to create her own make-up line. The rest, as they say, is history. Lime Crime has a cult following that is well deserved. Learn more: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur