Doe Deere is a Russian-born, New York raised female entrepreneur and is Founder and CEO of Lime Crime Cosmetics. Some may know her as the self-crowned Unicorn Queen. She is in charge of Creative Development, Product Development, and Online Marketing. Doe had always loved colorful fashions and wanted her own fashion design firm. College was necessary to gain the skills for this dream, so Doe attended the Fashion Institute of Technology in New York City.
After College, Doe worked on developing her own line of colorful clothing. Her success in the fashion world was not as great as she had planned. She then started a rock band, where she met Mark, now her husband, President of Lime Crime Cosmetics, and Doe’s best friend. The rock band didn’t work out as well as they had hoped. It took long, tiring, days of work, trials and errors, and learning a lot of internet techniques. Lime Crime Cosmetics was officially introduced to the marketplace in 2008.
Lime Crime gets its name from Doe’s favorite color and her wish to develop animal free, criminally vivid colors for lipsticks, eye shadows, and nail polishes. When Doe develops new products she is always hands-on with the chemists at her lab. Doe Deere requires that she be the first to try the product, before it goes into full production. This testing is to make sure new products measure up to Lime Crime Cosmetics’ expectation of quality and vibrant colors.
Doe Deere is also a pioneer of “on-lip” swatches for e-commerce sales. This color swatch lets you buy lipsticks, eye shadows, lipsticks, or other make-ups online and
get the color wanted, with no color uh-ohs. Most other cosmetic sellers now offer color swatches for their products.
Lime Crime’s newest generation of metallic eye shadows is Superfoils, a water-activated, foiled eye shadow. A dab of water added to the
formulated eye shadow turns it into liquid foil. This magical Superfoil shadow offers an array of two-shade sets, each with a story of its own. This new addition to Doe’s Lime Crime family will be available as of June 21, 2016.
Doe Deere is a champion of entrepreneurial women and female business owners. She enjoys mentoring hopeful entrepreneurs. Doe is glad to give advice through her instagram.