Making it in the music industry is not a smooth ride. Over time men in the industry have proven to do better than women going by their vast numbers in leadership roles. However, a few women too have been able to swim against the tides to compete with the men in the industry like Desiree Perez. Des is at the centre of the industry’s operation and is heavily involved in its activities. She has been the silent but strongest force behind the biggest names in the industry. For over 20 years she has helped Jay-Z expand his operations that has numerous involvements.
Des together with her husband Perez have a significant influence on the music and entertainment industry. She has been able to see Jay-Z transition to a successful businessman by overseeing the success of his companies. Jay-Z consults Des in significant decisions affecting his business. She is a determined and confident lady who has been able to handle tough challenges successfully and helped Jay-Z get to where he is now.
Her influence and strategic management is not limited to Jay-Z’s enterprises, but she has also been able to assist other entrepreneurs achieve great results. Des helped Rihanna win a promotion deal worth millions with Samsung for her Anti tour. Since then she is so close with Rihanna and will be there to mentor her in business and finance to see her reach great heights.
Des is the chief operating officer of ROC Nation. ROC represents many stars in the industry among them Shakira and Rihanna. It was founded over eight years ago. It is a well-renowned entertainment company in the globe. The company carries out several activities among them music publishing, artist management, and tour production. With Des on the table, ROC has been able to win contracts courtesy of her negotiation skills. Her powerful negotiation skills have also been beneficial to the athlete stars like Miguel Cotto and Robinson Cano who are represented under the ROC Nation Sports. Negotiating sports contract are not easy, and it is a significant achievement for Desiree Perez.