Any and all dog lovers are always trying to find the right mix of food for Fido that they will actually want to eat, but is actually good for them as well. For the longest time, the dog foods that your pet would actually eat tended to be incredibly high in sugar and fat. Neither ingredient is all that good for your best friend to be eating two or three times a day. These days, things have changed a little bit. Companies like Beneful have managed to incorporate the value of today’s technology in a way that allows their food to be healthy and quite tasty to our canine friends. Beneful is one of the companies that has been in the dog food business the longest so it shouldn’t come as a shock they’re leading the way when it comes to making your dog healthier. The good news for dog owners is that Beneful is no longer the only company investing in making sure dog food is good and healthy. Freshpet Inc, which leads the market as the only industrially refrigerated pet food and one of the other companies that understands the more $23 billion industry is going to lure more money by taking a healthier approach. Beneful is likely the largest firm out there that is focusing on healthier pet food but it’s not the only big time company looking to jump on this market. Colgate-Palmolive and Purina are both spending time and energy making food that might have once been largely sugar and fat, into something that will make pets and pet owners alike as happy as a clam.The larger strategy seems to be that these pet food companies want pets to eat like their owners. By taking this approach, the food is a higher quality.