When it comes to snack foods, a cleverly named product called Hippeas is creating a real buzz. Hippeas are organic chickpea puff snacks that are available in several tasty flavors.
Appealingly packaged in bright yellow bags that are adorned with a modernized version of a smiley face, Hippeas are vegan, low in calories and gluten-free. The puff snacks are made by a food innovation company named Green Park Brands.
A culturally and socially aware company, Green Park Brands believes in creating products that can bring about positive change. The CEO of the company is Livio Bisterzo, a dynamic and insightful young entrepreneur who has already established a very successful track record in the business world.
The popular Kyoku for Men line of men’s grooming products was co-founded by Livio Bisterzo. This line of products is used by people around the world, and is available online and retail stores.
Mr. Bisterzo, who studied at the University of the Arts in London, was previously CEO of the Little Miracles beverage company. He is married and has several children.
With his new Hippeas venture, Livio Bisterzo has a marketing focus that is at least partially aimed at the ‘modern hippie’ element of the millennial generation. At the same time, Hippeas are poised to become a mainstream snack product. The Starbucks chain of coffee shops recently made the decision to stock Hippeas organic chickpea puffs at thousands of its stores across the United States.
The hippie image that Hippeas are intentionally associated with is exemplified by the different flavors of chickpea puffs that are available. The flavors include far out fajita”, “maple haze”, and “happenin’ hickory.” A sriracha variety of puffs is available, as are a vegan white cheddar option, and a maple syrup variety.
Carrying out their philosophy of producing healthy, delicious foods, and spreading positive vibes, Hippeas regularly helps to economically support African chickpea farmers through the sales of its products.
With its bright and happy yellow packaging, and an appetizing assortment of flavors, the line of Hippeas organic chickpea puffs is a welcome addition to the world of snack foods.